The Apprentice 2024 to launch on 1 February

This year’s series of The Apprentice will launch at 9pm on Thursday 1 February on BBC, it was confirmed today.

Lord Sugar, Baroness Karen Brady and Tim Davies will all return for this year’s series which will see sixteen brand new candidates take on a series of business tasks.

Few details have been released yet, but the theme for week one will see the candidates travel to the Scottish Highlands. The official synopsis from the BBC reads “Under the watchful eye of Baroness Karren Brady and Tim Campbell, the teams are tasked with hosting a corporate away day. There’s chaos in the kitchen and tours that don’t run to schedule”.

The 17th season of the hit business competition drew high audiences on BBC One and iPlayer and the 18th is set to be no exception.

The candidates will battle it out for a staggering quarter-of-a-million-pound investment with billionaire boss, Lord Alan Sugar.

Last year’s winner was Marnie Swindells, a Goldsmiths graduate who won a £250,000 investment to launch a boxing business with its headquarters in south London.

More news on this year’s show will follow very soon…

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