Humax TV Tonight: M&S – How They Got Back On Top

M&S – How They Got Back On Top is on Channel 5 and My5 tonight at 8pm.

How did Marks & Spencer – one of British retailing’s most trusted brands – leave behind years of stagnation and loss to win back the hearts of UK shoppers and return triumphantly to massive profits in 2023?

Only five years ago, with undesirable clothes and old-fashioned stores, the heart of their business was severely waning until a bold new strategy re-energised its brand. This programme reveals how they returned to fashion relevance with modern designs, highly desirable womens and menswear and glamorous celebrity collaborations with the likes of Sienna Miller, and Hannah Waddingham, whose dress in the 2023 Christmas advert went viral and sold online at a rate of one every minute.

This success was based on a strong new management team who finally caught up with modern retail habits. There have been multiple closures of unprofitable high street stores, which have made way for modern out of town and retail park locations.

Plus, how a huge expansion of online and click-and-collect shopping as resulted in M&S succeeding in their quest to be Britain’s biggest “omnichannel” retailer.

We also look back at M&S’s rich and colourful history, their pioneering approach to clothing, and the attention to customer service that placed them firmly at the heart of our high street in the first place.

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